Wikipedia Reader Navigation: When Synthetic Data Is Enough

Every day millions of people read Wikipedia. When navigating the vast space of available topics using embedded hyperlinks, readers follow different trajectories in terms of the sequence of articles. Understanding these navigation patterns is crucial to better serve readers' needs and address structural biases and knowledge gaps. However, systematic studies of navigation in Wikipedia are limited because of a lack of publicly available data due to the commitment to protect readers' privacy by not storing or sharing potentially sensitive data. In this paper, we address the question: how well navigation of readers can be approximated by using publicly available resources, most notably the Wikipedia clickstream data? We systematically quantify the difference between real and synthetic navigation sequences generated from the clickstream data, through 6 different experiments across 8 Wikipedia language versions. Overall, we find that these differences are statistically significant but the effect sizes are small often well within 10%. We thus provide quantitative evidence for the utility of the Wikipedia clickstream data as a public resource by showing that it can closely capture reader navigation on Wikipedia, and constitute a sufficient approximation for most practical downstream applications relying on data from readers. More generally, our study provides an example for how clickstream-like data can empower broader research on navigation in other online platforms while protecting users' privacy.