Large language models (LLMs) have demonstrated their significant potential to be applied for addressing various application tasks. However, traditional recommender systems continue to face great challenges such as poor interactivity and explainability, which actually also hinder their broad deployment in real-world systems. To address these limitations, this paper proposes a novel paradigm called Chat-Rec (ChatGPT Augmented Recommender System) that innovatively augments LLMs for building conversational recommender systems by converting user profiles and historical interactions into prompts. Chat-Rec is demonstrated to be effective in learning user preferences and establishing connections between users and products through in-context learning, which also makes the recommendation process more interactive and explainable. What's more, within the Chat-Rec framework, user's preferences can transfer to different products for cross-domain recommendations, and prompt-based injection of information into LLMs can also handle the cold-start scenarios with new items. In our experiments, Chat-Rec effectively improve the results of top-k recommendations and performs better in zero-shot rating prediction task. Chat-Rec offers a novel approach to improving recommender systems and presents new practical scenarios for the implementation of AIGC (AI generated content) in recommender system studies.
翻译:大语言模型(LLM)已经显示出其在解决各种应用任务方面的显着潜力。然而,传统推荐系统仍然面临巨大的挑战,比如互动性和可解释性差,这实际上也限制了它们在实际系统中的广泛部署。为了解决这些限制,本文提出了一种创新的范例称为 Chat-Rec(ChatGPT 增强推荐系统),通过将用户配置文件和历史交互转换为提示来创新地增强 LLMs,以构建对话式推荐系统。 Chat-Rec 被证明有效学习用户偏好,并通过上下文学习建立用户和产品之间的联系,使推荐过程更具互动性和可解释性。此外,在 Chat-Rec 框架内,用户偏好可以转移到不同的产品,以进行跨领域的推荐,基于提示的信息注入也可以处理新项目的冷启动情况。在我们的实验中,Chat-Rec有效提高了前k项推荐的结果,并在零-shot评分预测任务方面表现更好。Chat-Rec 提供了一个改进推荐系统的新方法,并为推荐系统研究中的AIGC(人工智能生成的内容)实施提供了新的实际场景。