Designing a novel product is a difficult task not well suited for non-expert crowd workers. In this work-in-progress paper, we first motivate why the design of persuasive products is an interesting context for studying creativity and the creative leap. We then present a pilot study on the crowdsourced design of persuasive products. The pilot study motivated our subsequent feasibility study on the use of morphological matrices as a tool for crowdsourced ideation and product design. Given the morphological matrix, workers were able to come up with valid and significantly more relevant ideas for novel persuasive products.
翻译：设计新产品是一项困难的任务,不适合非专家人群工人。在这个进行中的论文中,我们首先激励人们,为什么设计有说服力的产品是研究创造力和创造性飞跃的有趣背景。然后,我们提出对有说服力产品的众包设计进行试点研究。这项试点研究促使我们随后进行关于将形态矩阵作为众包思想和产品设计工具的可行性研究。根据形态学矩阵,工人能够为新的有说服力的产品提出有效和更具相关性的想法。
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