面向异质策略消费者的供应链博弈分析与协调研究

项目名称： 面向异质策略消费者的供应链博弈分析与协调研究

项目编号： No.71301050

项目类型： 青年科学基金项目

立项/批准年度： 2014

项目学科： 管理科学

项目作者： 李田

作者单位： 华东理工大学

项目金额： 20.5万元

中文摘要： 策略消费者具有不同的消费等待耐性，呈异质特征。异质策略消费者的购买行为直接影响供应链成员的决策和收益，因此迫切需要研究面向异质策略消费者的供应链的运作、协调及合约设计。本项目针对展示全部库存的供应链，建立面向异质策略消费者的供应链模型，运用博弈和最优化等理论与方法等进行供应链运作决策和均衡分析，探讨异质策略消费者的购买行为特点和市场需求特性及其与供应链成员决策的相互影响，分析相应的供应链收益，从而揭示异质策略消费者与供应链的相互作用机理。在此基础上，依据供应链合约理论，对回购、收益共享和数量弹性等合约分别考虑供货商主导Stackelberg、零售商主导Stackelberg、及Nash三种合约制定情形，研究如何通过合约机制协调优化面向异质策略消费者的供应链，并讨论供应链利益分配。本项目从供应链的视角研究异质策略消费者对企业决策和收益的影响，丰富供应链合约和策略消费者理论研究。

中文关键词： 异质策略消费者；供应链协调；供应链合约；博弈论；

英文摘要： Strategic consumers are heterogeneous in their patience of waiting for sales. The strategic consumers' waiting behavior and their heterogeneity strongly impact pricing and operations decisions of supply chain firms, as well as supply chain's revenue. This project aims at understanding the implications of heterogeneous strategic consumers on supply chain operations, coordination and contract design. We employ game theoretic approach and optimization theory to study a display-all supply chain in the presence of heterogeneous strategic consumers. We derive the optimal decisions and corresponding revenues to reval the interaction between heterogeneous strategic consumers and the supply chain. Three contract types are considered: buy back, revenue sharing, and quantity flexibility, each under supplier-Stackelberg, retailer-Stackelberg, and Nash scenarios. We focus on investigating how to coordinate a supply chain when facing heterogeneous strategic consumers and discuss the allocation of supply chain profit. This project examines the impacts of heterogeneous strategic consumers from the supply chain perspective, and provides insights into the supply chain operations taking account into strategic consumers' waiting behavior and their heteogeneity.

英文关键词： Heterogeneous Strategic Consumers；Supply Chain Coordination；Supply Chain Contracts；Game Theory；