零售商主导的供应链契约设计及其绩效分析

项目名称： 零售商主导的供应链契约设计及其绩效分析

项目编号： No.71301113

项目类型： 青年科学基金项目

立项/批准年度： 2014

项目学科： 管理科学

项目作者： 王要玉

作者单位： 苏州大学

项目金额： 23万元

中文摘要： 近些年来，随着大型连锁商店的出现和外包业务的蓬勃发展，制造商占主导地位的供应链模式逐渐转变为零售商占主导地位的供应链模式。但由于激励机制不当，零供冲突现象时有发生。因此，如何通过设计有效的供应链契约来协调双方利益，成为供应链管理中一个重要而现实的问题。 本项目拟运用供应链管理及非合作博弈等理论，在不同的供应链环境下，运用不同的评价标准，对零售商主导的供应链环境下契约机制设计、评价及其产生的绩效进行研究。通过构建供应链博弈模型，分析均衡解的结构和特性，研究环境参数对契约性能的影响，分别从主导零售商自身、上游的制造商、同行业的竞争者、终端的消费者以及整个供应链的角度，识别出每种契约适用的供应链环境，得出有益的管理启示，一方面可以帮助企业管理人员选择合适的契约形式以提高供应链绩效，改善及优化零售商与制造商之间的关系；另一方面还可以为我国针对流通产业的公共政策实践提供一定的理论指导。

中文关键词： 供应链管理；零售商主导；契约设计；博弈论；信息不对称

英文摘要： With the increasing prevalence of huge international retail chains and the subcontracting of manufacturing to developing countries by owners of major international brands, the manufacturer-dominant supply-chain gradually transforms to the retailer-dominant supply chain. However, due to the inappropriate incentive mechanisms, the conflict phenomenon between the dominant retailer and its supplier can be frequently seen in recent years. Thus, how to design an effective contract format to coordinate the supply chain becomes an important and realistic problem in supply chain management area. Based on the supply chain management and the non-corporative game theory, this project will investigate the performance of several existing contract formats which were well-development in the dominant-manufacturer scenario from a dominant retailer perspective. Besides, we will suggest and develop some new contract formats that have not evolved from the real world. For each contract format, we will develop procedures for the dominant retailer to optimize the contract under various objectives and under various sets of supply-chain environments. By examining the characteristics of the solutions obtained with these procedures and analyzing how the environmental parameters affect the contract performance, we will identify the most su

英文关键词： Supply Chain Management；Retailer Dominant；Contract Design；Game Theory；Information Asymmetry