抗衡势力背景下产业链纵向控制的机理研究

项目名称： 抗衡势力背景下产业链纵向控制的机理研究

项目编号： No.71472032

项目类型： 面上项目

立项/批准年度： 2015

项目学科： 管理科学

项目作者： 李凯

作者单位： 东北大学

项目金额： 59万元

中文摘要： 产业链纵向控制是产业组织与战略管理理论研究的热点之一。传统的纵向控制研究多假设上游（或下游）厂商具有垄断势力，实质上是在研究单边厂商主导的纵向控制问题。本项目将抗衡势力引入到纵向控制的研究框架中，考察上下游厂商均具有一定势力、却无法单边主导纵向决策的纵向控制问题。通过分析抗衡势力的作用机理，提出非单边主导的纵向控制决策机制，揭示新型纵向关系的特征，形成对产业链纵向控制新的理论解释。 本项目将系统辨析抗衡势力与纵向控制的内涵，构建抗衡势力背景下纵向控制的决策机理模型，并结合案例研究和仿真分析，形成抗衡势力背景下纵向控制问题的一般性理论。项目研究将特别针对企业战略管理的需要，研究厂商最优纵向控制策略及其最优组合策略。本项目研究对战略管理理论、产业规制理论均具有重要研究意义。

中文关键词： 抗衡势力；纵向控制；企业战略；合作博弈

英文摘要： Vertical control is one of the important issues in the field of industrial organization and strategic management. However, in most of traditional researches about the vertical control, the upstream (or downstream) firm is assumed to have monopoly power, that means these researches just do study on the vertical relations merely decided by one side. This project tends to introduce the concept of countervailing power into the analytical framework of vertical control, to study the case when both the upstream and downstream firm has certain power and neither of them can dominate the decision of vertical contol. By analyzing the mechanism of countervailing power, we will reveal the decision-making mechanism and features of the new vertical relationship, so as to form a new theoretical explaination for vertical control. The project will clarify the connotation of countervailing power and vertical control, construct theoretical models to study the implement mechanism of vertical control. Then, it will be attempted to build a general theory of vertical control based on countervailing power, combining with case studies and numerical simulation. The project will also focus on the optimal strategy and combined strategies of vertical control, considering the need of firms' strategic decision. It has a great significance for strategic management and industry regulation theory.

英文关键词： countervailing power;vertical control;enterprise strategy;cooperative game