User interest modeling is critical for personalized news recommendation. Existing news recommendation methods usually learn a single user embedding for each user from their previous behaviors to represent their overall interest. However, user interest is usually diverse and multi-grained, which is difficult to be accurately modeled by a single user embedding. In this paper, we propose a news recommendation method with hierarchical user interest modeling, named HieRec. Instead of a single user embedding, in our method each user is represented in a hierarchical interest tree to better capture their diverse and multi-grained interest in news. We use a three-level hierarchy to represent 1) overall user interest; 2) user interest in coarse-grained topics like sports; and 3) user interest in fine-grained topics like football. Moreover, we propose a hierarchical user interest matching framework to match candidate news with different levels of user interest for more accurate user interest targeting. Extensive experiments on two real-world datasets validate our method can effectively improve the performance of user modeling for personalized news recommendation.
翻译:用户兴趣建模对于个人化新闻建议至关重要。 现有的新闻推荐方法通常会从每个用户以前的行为中为每个用户学习一个单一用户嵌入,以代表他们的总体兴趣。 但是,用户的兴趣通常多种多样,而且具有多种差异,很难用单一用户嵌入来准确建模。 在本文中,我们提出了一个带有等级级用户兴趣建模的新闻推荐方法,名为HieRec。 在我们的方法中,每个用户都代表着一个等级式用户嵌入,以更好地捕捉他们对于新闻的不同和多重兴趣。 我们使用三个等级来代表1个总体用户的兴趣; 2) 用户对体育等粗糙的话题的兴趣; 3) 用户对足球等精细的话题的兴趣。 此外,我们提出一个等级级用户兴趣匹配框架,将不同层次用户兴趣的候选新闻匹配到更准确的用户兴趣定位上。 两个真实世界数据集的广泛实验验证了我们的方法,可以有效地改进用户对个人化新闻建议进行建模的绩效。