News outlets are developing formats dedicated to social platforms that capture audience attention, such as Instagram stories, Facebook Instant articles, and YouTube videos. In some cases, these formats are created in collaboration with the tech companies themselves. At the same time, the use of data-driven storytelling is becoming increasingly integrated into the ever-complex business models of news outlets, generating more impact and visibility. Previous studies have focused on studying these two effects separately. To address this gap in the literature, this paper identifies and analyzes the use of data journalism on the Instagram content of AJ Labs, the team dedicated to producing data-driven and interactive stories for the Al Jazeera news network. Drawing upon a mixed-method approach, this study examines the use and characteristics of data stories on social media platforms. Results suggest that there is reliance on producing visual content that covers topics such as politics and violence. In general, AJ Labs relies on the use of infographics and produces its own unique data. To conclude, this paper suggests potential ways to improve the use of Instagram to tell data stories.
翻译:新闻渠道正在开发吸引观众关注的社会平台专用格式,如Instagram故事、Facebook Instant文章和YouTube视频。在某些情况下,这些格式是与技术公司本身合作创建的。与此同时,数据驱动的故事叙述正在越来越多地纳入日益复杂的新闻渠道商业模式,产生更大的影响和可见度。以前的研究侧重于分别研究这两个影响。为了弥补文献中的这一差距,本文确定并分析了关于AJ实验室Instagram内容的数据新闻报道的使用情况,这是专门为半岛电视台新闻网络制作数据驱动和互动故事的小组。这项研究利用混合方法,审查了社会媒体平台数据故事的使用和特点。研究结果表明,人们依赖制作涵盖政治和暴力等专题的视觉内容。一般而言,AJ实验室依靠使用地图和制作自己的独特数据。最后,本文提出了改进利用Instagram来讲述数据故事的潜在方法。