The effectiveness of using Google Maps Location History data to detect joint activities in social networks

This study evaluates the effectiveness of using Google Maps Location History data to identify joint activities in social networks. To do so, an experiment was conducted where participants were asked to execute daily schedules designed to simulate daily travel incorporating joint activities. For Android devices, detection rates for 4-person group activities ranged from 22% under the strictest spatiotemporal accuracy criteria to 60% under less strict yet still operational criteria. The performance of iPhones was markedly worse than Android devices, irrespective of accuracy criteria. In addition, logit models were estimated to evaluate factors affecting activity detection given different spatiotemporal accuracy thresholds. In terms of effect magnitudes, non-trivial effects on joint activity detection probability were found for floor area ratio (FAR) at location, activity duration, Android device ratio, device model ratio, whether the destination was an open space or not, and group size. Although current activity detection rates are not ideal, these levels must be weighed against the potential of observing travel behavior over long periods of time, and that Google Maps Location History data could potentially be used in conjunction with other data-gathering methodologies to compensate for some of its limitations.