News recommendation and personalization is not a solved problem. People are growing concerned of their data being collected in excess in the name of personalization and the usage of it for purposes other than the ones they would think reasonable. Our experience in building personalization products for publishers while adhering to safeguard user privacy led us to investigate more on the user perspective of privacy and personalization. We conducted a survey to explore people's experience with personalization and privacy and the viewpoints of different age groups. In this paper, we share our major findings with publishers and the community that can inform algorithmic design and implementation of the next generation of news recommender systems, which must put the human at its core and reach a balance between personalization experiences and privacy to reap the benefits of both.
翻译：新闻建议和个性化并不是一个解决的问题。人们越来越担心他们收集的数据是以个性化的名义收集的,而收集的数据超出他们认为合理的目的以外的目的。我们在为出版商建立个性化产品方面的经验,同时坚持保护用户隐私,使我们对用户隐私和个性化问题进行了更多的调查。我们进行了一项调查,以探讨人们在个性和隐私方面的经验以及不同年龄组的观点。在这份文件中,我们与出版商和社区分享了我们的主要调查结果,他们可以通报下一代新闻推荐系统的算法设计和实施,这些系统必须把人放在核心位置,并在个性化经历和隐私之间取得平衡,以获得两者的好处。
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