Why business adoption of quantum and AI technology must be ethical

Artificial intelligence (AI) recently had its 'iPhone moment' and adoption has drastically accelerated. Quantum computing appears poised to follow suit over the next years. However, while there has been discourse about how to use AI responsibly, there is still little appreciation and awareness among executives, managers, and practitioners about the broader ethical questions and implications raised by the intersection of these emerging technologies. In this article, it is highlighted why quantum computing and AI ethics must be taken seriously by businesspersons and how these technologies affect strategic decisions; moreover, recommendations and action areas are formulated.