“战略—共生”聚合构念下我国服务外包企业跨越国际陷阱的路径设计及反俘获竞争力研究

项目名称： “战略—共生”聚合构念下我国服务外包企业跨越国际陷阱的路径设计及反俘获竞争力研究

项目编号： No.71302054

项目类型： 青年科学基金项目

立项/批准年度： 2014

项目学科： 管理科学

项目作者： 吕延方

作者单位： 华侨大学

项目金额： 19.8万元

中文摘要： 发展服务外包已成为我国"十二五"期间实施区域发展总体战略、完善区域开放格局的一项重要规划。然而，服务外包企业承接能力能否持续、能否跨越国际陷阱并突破俘获型治理关系是获得竞争优势面临的关键科学问题。为此首先构建多维、多层次的"战略发展-共生演化"聚合构念体系，并开发效率边界推动和多水平选择的共生演化模型，从行为、制度和演化机理等方面演绎我国服务外包企业可持续发展的核心命题；然后借助面板计量分析、案例分析、模拟实验等手段，加强对不同类型服务外包企业发展困境的系统分析，设计企业提升承接能力的基础路径以及突围国际外包陷阱的跨越路径；最后制定出具有实践操作性的我国服务外包企业"反俘获"竞争优势的战略方案。本课题深入探索我国服务外包企业如何发展成为更具竞争优势的价值创造型企业的理论和方法，不仅对于丰富外包和企业战略管理的理论体系具有重要意义，而且对于振兴东北老工业基地和深化沿海开放具有深远的实践意义。

中文关键词： 服务外包；竞争优势；战略发展；动态演化；共生

英文摘要： The development of service offshoring undertaking has become one of China's important planning in order to implement the overall strategy for regional development and improve the regional opening pattern in the 12th Five-Year-Plan period. However, the sustainability of undertaking ability, across international trap and breakthrough of captive governance relationship are the key scientific issues of service offshoring enterprises for obtaining competitive advantage. Firstly, we would build a multi-dimensional and multi-level aggregate theoretical mechanism named "Strategic development and Co-evolution", develop two models of efficiency boundary promotion and multi-level selection based on improved co-evolution framework and deduce the core propositions on the sustainable development of China's service offshoring enterprises from the perspective of behavior, institution, evolutionary mechanism and others. Then we would strengthen the system analysis of development bottlenecks of service offshoring enterprises with the different characteristics by means of panel data analysis, case analysis, simulation and others, to design the basic path for enhancement of undertaking abilities and breaking-out path across international outsourcing traps. Finally we would work out the practical "anti-captive" strategy for competit

英文关键词： Service Offshoring；Competition Advantage；Strategy Development；Dynamic Evolution；Syngenesis