项目名称: 基于损失厌恶的供应链决策行为与管理策略研究
项目编号: No.71261006
项目类型: 地区科学基金项目
立项/批准年度: 2013
项目学科: 管理科学
项目作者: 柳键
作者单位: 江西财经大学
项目金额: 35万元
中文摘要: 由于已有研究没有考虑顾客损失厌恶、损失厌恶信息不对称和参照点对企业决策行为的影响,且这些影响普遍存在于管理实践中。这就需要学术界对损失厌恶背景下供应链的决策行为与管理策略展开深入研究。本项目将前景理论中损失厌恶思想引入供应链决策分析,基于损失厌恶心态建立企业或顾客的效用函数,针对顾客损失厌恶、损失厌恶信息不对称、攀比心态参照点和参照点信息不对称等情形,运用供应链管理理论和博弈分析、决策优化等方法,系统研究供应链成员企业的决策心理动机、成员企业的互动机理与管理策略,探寻损失厌恶、损失厌恶信息不对称、攀比心态参照点、参照点信息不对称对企业决策行为、管理策略和企业绩效的影响规律和损失厌恶背景下企业的决策机理,为损失厌恶背景下供应链管理决策提供理论支持。同时,针对不同情形,设计不同的激励机制弱化损失厌恶、信息不对称、攀比心态给供应链成员企业带来的负面影响,提高供应链成员企业和供应链的绩效。
中文关键词: 供应链;损失厌恶;风险厌恶;公平关切;博弈分析
英文摘要: Influences on decision-making behavior of enterprise by loss-averse customer, asymmetric loss aversion information, reference point are not considered in the current research. and these effects are widely spread in management practice, which needs further research on decision-making behavior and management strategy of supply chain based on loss aversion in the academic field. loss aversion thought of prospect theory is introduced to decision analysis for supply chain in this project, utility functions of enterprise or customer are established on loss-averse mentality, aiming at loss-averse customer, asymmetric loss aversion information, reference point of comparative mentality and asymmetric reference point information, using supply chain management theory and game theory analysis, decision optimization method, studying decision-making psychological motivation of supply chain members, interactive principle and management strategy among enterprises, exploring law of influence on decision-making behavior of enterprise, management strategy and enterprise's performance by loss aversion, asymmetric information of loss aversion, reference point of compare mentality, asymmetric reference point information, and enterprise's decision mechanism based on loss aversion, providing theoretical support for supply chain managem
英文关键词: supply chain;loss aversion;risk aversion;fairness concern;game method