互联网服务企业CSR测度：理论构建与实证研究

项目名称： 互联网服务企业CSR测度：理论构建与实证研究

项目编号： No.71203206

项目类型： 青年科学基金项目

立项/批准年度： 2013

项目学科： 宏观管理与政策

项目作者： 周立军

作者单位： 中国计量学院

项目金额： 22万元

中文摘要： 已有企业社会责任问题的理论研究源于制造业企业在劳工、产品质量、环境污染等问题，并始终以其为背景和基础。然而在当今信息化社会背景下，互联网服务企业蓬勃发展，但因其产品（服务）虚拟与现实的双重性、服务过程的交互性、对文化环境的渗透性、社会影响的高效性等特征，其内容结构、要素内涵均与一般企业不同，而目前针对性的研究非常匮乏。本项目融合利益相关者理论、社会公民理论、社会表现理论和社会质量理论，创新性地构建由目标（价值观）主轴、要素维度、需求维度构建企业社会责任的三维立体理论框架，为针对互联网服务企业的社会责任问题提供研究基础和理论支撑；并构建了基于8个维度的互联网服务企业社会责任评价体系，引入向量机（SVM）构建模型，进行测度方法研究，最大限度地减少了人为影响，丰富了社会责任测量方法的研究，为有关部门制定相关政策提供有效的支撑和依据，也为互联网企业更好的履行社会责任提供指南。

中文关键词： 互联网服务企业；社会责任；结构方程；支持向量机；

英文摘要： Existing theoretical researches on corporate social responsibility are derived from manufacturing enterprises' problems in labor, product quality, environment pollution and always regard them as background and foundation. However,in the background of information society ,Internet service enterprises are developing vigorously , but because of having features such as the dualism of the virtual and real of their products or service, the interactivity of service process, the permeability of cultural environment, the efficiency of social impact, the content structure and elements connotation of Internet service companies are different from those of general enterprises.The theoretical framework of corporate social responsibility is challenged in new areas, but targeted researches are very scarce now. With integrating stakeholders theory, theory of social citizenship, sustainable development theory and social quality theory, the project builds a three-dimensional theoretical framework of corporate social responsibility consisting of goals or values spindle, element dimension and demand dimension in an innovative way in the context of Internet so as to provide research basis and theoretical support for the social responsibility issues of Internet service companies. With building an evaluation system of social responsi

英文关键词： Internet service company；social responsibility；SEM；support unsupervised vector machines；