企业战略类型及模式组合与绩效的动态映射研究

项目名称： 企业战略类型及模式组合与绩效的动态映射研究

项目编号： No.71272208

项目类型： 面上项目

立项/批准年度： 2013

项目学科： 管理科学

项目作者： 雷辉

作者单位： 湖南大学

项目金额： 55万元

中文摘要： 本项目以企业战略和绩效为核心，创造性地引入"组合"与"动态映射"这两个新的研究视角，即从战略类型与其最优实施方式相匹配所形成的组合出发来研究战略类型及模式组合与绩效的动态映射关系。该研究将有助于更进一步地认识战略在产生绩效过程中的具体作用和关系，并为企业提供更为科学和准确的理论依据和实践指导。 本项目将从以下三方面来研究：一是战略类型与实施模式之间的匹配关系研究，即在分别研究战略类型与模式的基础上来研究此二者的一一对应关系；二是企业战略绩效度量与优化，该部分是在科学度量绩效的基础上构建战略绩效评价指标体系，同时，充分考虑战略绩效的滞后性，建立基于时间偏好不一致的折现效用函数，以此来确定和优化企业战略绩效度量模型；三是战略类型及模式与绩效的互动关系，在引入中介变量与调节变量的基础上研究战略类型与实施模式的组合如何影响绩效，再从动态映射角度研究绩效影响决策者如何选择战略类型和实施模式。

中文关键词： 战略类型；实施模式；绩效；动态映射；时滞效应

英文摘要： Taking the enterprise's strategy and performance as the core consideration, the project will study the dynamic mapping between enterprises' strategy and the performance from a new angle that strategy will be measured as a combination of strategic type and enforcement mode. The research is aimed to clarify the relationship between strategy and performance, to understand the process that strategy acts on performance, to offer some more scientific and veracious guidelines for enterprise manager to make their strategic choices. The research includes studies of three parts. The first part is to study on the best matching of strategic type and enforcement mode. The second part is related to the performance measurement, in which a performance measurement index system and an improved strategic performance measuring model will be constructed based on the index system and the discounted utility function regarding to the strategic performance's lagging behind strategic enforcement. The third part is to interact the relationship of strategic type and enforcement mode to strategic performance. In the third part, intermediary and adjustable variables will be introduced to examine how strategic type, enforcement mode and their combinations will influence the strategic performance. From the mapping result, guidelines for manage

英文关键词： strategic types；Implementation model；Performance；Dynamic mapping；Time-delay effect