基于众包的群体智慧涌现及创新效应研究

项目名称： 基于众包的群体智慧涌现及创新效应研究

项目编号： No.71472169

项目类型： 面上项目

立项/批准年度： 2015

项目学科： 管理科学

项目作者： 伍蓓

作者单位： 浙江工商大学

项目金额： 60万元

中文摘要： 众包是企业实施开放式创新、挖掘群体智慧的有效模式。作为一种特殊的智慧涌现形式，众包有效地弥补中国企业创新趋同、创新能力不足等缺陷，形成以大众为主体的多样化创新格局。因此，如何有效地利用众包的群体智慧，促进企业创新绩效？成为当今众包企业面临的重要议题。本项目围绕如何激发众包环境下的群体智慧？群体智慧涌现后如何演变？群体智慧如何促进企业创新绩效？三个问题层层展开研究。首先探究中心型和嵌套型不同网络架构模式下群体智慧涌现的内外动因，剖析动因-模式涌现机理；其次结合群体之间主动和被动的互动反馈机制，运用计算机仿真方法动态刻画不同众包模式下群体智慧的演变过程；最后从知识转化和知识连接角度，构建群体智慧-知识管理能力-企业创新绩效模型，揭示群体智慧对企业创新绩效的作用机制。本项目进一步丰富和完善众包和群体智慧理论，为网络经济时代企业的创新实践提供新思路和新方法。

中文关键词： 众包；群体智慧；创新

英文摘要： Crowdsourcing is an effective mode of open innovation implementation and collective intelligence mining. As a special emergence of collective intelligence, it effectively makes up the defects of enterprise innovation convergence and lack of innovative capacity. And It formulates the diversified innovation. Therefore, How to effectively use the crowdsourced collective intelligence, promoting innovation performacehas become the most important issue for enterprises nowadays.This project propose the research on such three questions as How to motivate the collective intelligence under crowdsourcing environment? ,How about the evolution of collective intelligence emergence? and How to promote the innovation performance? First, we explore the motivation and mechanism of collective intelligence emergence under central and nestedmodes; Second, we use the computer to simulate the evolution process of collective intelligence with active and passive interaction mechanism; Finally, we construct the collective intelligence- knowledge management capacity -innovation performance model from the perspective of knowledge transformative and connective capacity, revealing the impact of collective intelligence on enterprise innovation performance. This project further enriches and improves the theory of crowdsourcing and collective intelligence, providing new ideas and new methods for the network economy era enterprise innovation practice.

英文关键词： crowdsourcing;collective intelligence;innovation