Online platforms face pressure to keep their communities civil and respectful. Thus, the bannings of problematic online communities from mainstream platforms like Reddit and Facebook are often met with enthusiastic public reactions. However, this policy can lead users to migrate to alternative fringe platforms with lower moderation standards and where antisocial behaviors like trolling and harassment are widely accepted. As users of these communities often remain co-active across mainstream and fringe platforms, antisocial behaviors may spill over onto the mainstream platform. We study this possible spillover by analyzing around 70,000 users from three banned communities that migrated to fringe platforms: r/The_Donald, r/GenderCritical, and r/Incels. Using a difference-in-differences design, we contrast co-active users with matched counterparts to estimate the causal effect of fringe platform participation on users' antisocial behavior on Reddit. Our results show that participating in the fringe communities increases users' toxicity on Reddit (as measured by Perspective API) and involvement with subreddits similar to the banned community -- which often also breach platform norms. The effect intensifies with time and exposure to the fringe platform. In short, we find evidence for a spillover of antisocial behavior from fringe platforms onto Reddit via co-participation.
翻译:在线平台面临着保持其社区的文明和尊重的压力。因此,类似Reddit和Facebook这样的主流平台封禁有问题的在线社区通常会受到热情的公众反应。然而,此项政策可能会导致用户转移到具有较低的管理标准的替代边缘平台,在这些平台上,如恶作剧和骚扰等反社会行为被广泛接受。由于这些社区的用户通常在主流平台和边缘平台上仍然保持同步活动,因此反社会行为可能会溢出到主流平台。我们通过分析约70,000名来自三个被封禁社区的用户为研究这种可能的溢出现象向边缘平台迁移:r/The_Donald,r/GenderCritical和r/Incels。我们使用差异法设计来对照共同活动的用户与匹配的对照群体,以估计参与边缘平台对用户在Reddit上的反社会行为的因果效应(由Perspective API衡量)。我们的结果表明,参与边缘社区会增加用户在Reddit上的毒性,并促使其参与与被禁止的社区类似的subreddits,这些subreddits通常也违反平台规范。该效应随着时间和暴露于边缘平台而加剧。简而言之,我们发现通过共同参与社区可以从边缘平台上溢出反社会行为进入Reddit的证据。