软件盗版行为的内在决策过程、外在驱动环境及软件属性的角色

项目名称： 软件盗版行为的内在决策过程、外在驱动环境及软件属性的角色

项目编号： No.71201118

项目类型： 青年科学基金项目

立项/批准年度： 2013

项目学科： 管理科学与工程

项目作者： 孙永强

作者单位： 武汉大学

项目金额： 19万元

中文摘要： 软件盗版以其普遍性与危害性成为IT业发展的重要阻碍。为有效防止软件盗版行为的发生，需要对其发生规律与调控手段进行深入的认识。现有的威慑理论、理性决策理论与道德决策理论三个理论视角并未对各个理论视角之间的内在联系、适用条件，内在决策模式的外在驱动力以及软件产品本身属性的角色等作出合理解析。鉴于此，本研究分三个子课题试图对已有理论视角进行理论整合与权变分析，并分析不同环境驱动力和软件属性对决策模式的塑造作用。在第一项研究中，我们试图利用问卷调研方法分析理性决策与道德决策过程之间的替代效应以及人们对软件的公共品意识的权变调节作用。在第二项研究中，我们试图利用问卷调研的方法分析制度驱动力与社会驱动力对决策模式的影响机制，并探索这两种驱动力在不同国家文化背景下的作用强度差异。在第三项研究中，我们利用实验方法分析了软件的公共品属性与信息品属性对软件盗版决策过程的影响，并剖析了中和技术在其中的中介作用。

中文关键词： 软件盗版；威慑理论；中和技术；技术采纳；虚拟社区

英文摘要： Software piracy has become one of the most important inhibitors of the development of IT industry due to its prevalence.To avoid the occurrence of software piracy, we need to understand the underlying mechanisms about how it happens and what can be leveraged to suppress it. The existing theories including the deterrence theory, rational decision making theory, and moral decision making theory cannot provide a clear explanation on the relationships between them,their applying conditions, the environmental drivers and the role of software features. We try to conduct a series of studeis to fill these research gaps.In the first study,we try to use the survey method to understand the substitution effect betweent the rational and moral decision making processes, as well as the moderating role of public good perception. In the second study, we try to conduct a cross-country survey to understand how institutional drivers and social drivers shape the decision making process of software piracy behavior, and further explore how their influential powers differ in different countries. In the third study, we try to use experiment to investigate how the public good and information good features of software influence the decision making process of software piracy behavior, and figure out the mediating effect of neutralization t

英文关键词： Software Piracy；Deterrence Theory；Techniques of Neutralization；Technology Acceptance；Virtual Community