Data videos are an increasingly popular storytelling form. The opening of a data video critically influences its success as the opening either attracts the audience to continue watching or bores them to abandon watching. However, little is known about how to create an attractive opening. We draw inspiration from the openings of famous films to facilitate designing data video openings. First, by analyzing over 200 films from several sources, we derived six primary cinematic opening styles adaptable to data videos. Then, we consulted eight experts from the film industry to formulate 28 guidelines. To validate the usability and effectiveness of the guidelines, we asked participants to create data video openings with and without the guidelines, which were then evaluated by experts and the general public. Results showed that the openings designed with the guidelines were perceived to be more attractive, and the guidelines were praised for clarity and inspiration.
翻译：数据视频是一种日益流行的故事描述形式。 数据视频的开启对数据视频的成功产生了重要影响,因为它要么吸引观众继续观看,要么让他们放弃观看。 然而,对于如何创造有吸引力的开场却知之甚少。 我们从著名电影的开场获得灵感,以方便设计数据视频开场。 首先,我们从多个来源分析了200多部电影,从多个来源得出了6种主要的电影开场风格,以适应数据视频。 然后,我们咨询了电影行业的8名专家,以制定28项准则。 为了验证准则的可用性和有效性,我们请与会者创建数据视频开场,使用或不使用准则,然后由专家和一般公众对准则进行评估。结果显示,设计准则的开场被认为更有吸引力,准则被称赞为清晰和启发。
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Source: Apple - iOS 8
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