符号网络理论研究与应用

项目名称： 符号网络理论研究与应用

项目编号： No.71471106

项目类型： 面上项目

立项/批准年度： 2015

项目学科： 管理科学

项目作者： 马英红

作者单位： 山东师范大学

项目金额： 56万元

中文摘要： 符号网络是指网络成员之间的关系具有积极（+）或消极（-）两种属性的特殊社交网络。网络成员之间的消极或者积极态度将会影响网络成员的行为。若能及时捕捉网络中成员之间态度，对管理与运作中的决策制定、决策优化等至关重要。 研究内容：一是符号网络的结构性质研究。设计符号网络模型的生成算法，研究网络拓扑特征，推广完善符号网络的结构理论。二是分析符号网络行为，包括网络个体、群体的传播行为、传播路径，发现网络成员之间连接趋势，优化群体划分算法，通过数据分析证明符号网络群体发现算法的有效性。三是设计符号网络性质企业多层生态群落网络模型。采集可结构化的实际数据，对应于生态群落网络模型对数据进行分层，研究不同网络层上结构理论、用户行为、不同层间的地位关系等。 模型中引入正负符号属性、利用delta k-平衡条件推广Davis的弱平衡理论判定条件、以及在一个坐标系中定义企业生态群落模型是本项目的特色和创新点。

中文关键词： 符号网络；智能算法；网络优化模型；企业生态群落网络

英文摘要： A social network is called signed network when there is an attribute with positive (+) and negative (-) sign between two members in it. In social system, the positive or negative attitude of a member to others in networks would influence the attitudes and actions of the other members. And therefore these positive or negative attitudes will lead global diversification of the whole social networks. It is important to detect the attitudes between members for the decision making or decision optimization in social operation and management. In this proposal, the main research contents are as following: the topology structure with properties of signed network will be give a detailed study, and optimal algorithms will be design on partition approximations of the members in signed networks based on k-weaken balanced conditions. The structure properties of signed networks will be discussed, network model on real social networks with positive and negative attribute links or with direction attribute links will be constructed with agent algorithms. It is necessary to detect the individual or group behaviors law in signed networks, a model named enterprises ecosystem network will be abstracted to simulate the real relationships between enterprises with empirical data analytic. The research features in this proposal are network model introduced in the positive/negative sign for links, generalized conditions to promote Davis weak balance theory by delta k-balanced equilibrium condition, and model of enterprise ecosystem network in a coordinate.

英文关键词： Signed social network;Agent algorithm;Optimal network model;Enterprises ecosystem network