专利许可谈判行为与决策模型研究

项目名称： 专利许可谈判行为与决策模型研究

项目编号： No.71272215

项目类型： 面上项目

立项/批准年度： 2013

项目学科： 管理科学

项目作者： 王玲

作者单位： 中国政法大学

项目金额： 52万元

中文摘要： 随着"智者生存"哲学、开放式创新模式以及"创新市场化"理念成为知识经济时代企业创新的主导，以实现专利潜在价值为目标的专利许可活动及其相关战略对于指导企业获取竞争优势显得越来越重要。本项目研究构造了专利许可的综合分析框架，将专利许可纳入技术创新体系，研究不同情境下外部环境和内部技术如何作用于许可主体，使其针对许可协议要素进行谈判和理性决策，进而影响技术创新绩效；采用Hofstede分析模型，从五个不同维度对不同国别之间的三种许可组合情况进行专利许可文化倾向研究，并通过TKI冲突模式与Hofstede国家文化维度模型的交互作用分析专利许可领域的冲突处理风格；探讨专利许可平台的作用机理，设计嵌入GA的Multi-agent系统以帮助自动形成最佳策略，完成双方的匹配，实现许可活动的智能化；构建专利许可仿真系统，并选择典型案例进行实证研究，进而对其实施效果进行科学评价；建造专利许可数据库。

中文关键词： 专利许可；冲突处理模式；决策模型；多代理模型；支持平台

英文摘要： Effective strategies for dealing with patent licensing have been attracting greater interest amongst enterprises due to acceleration in high-tech development and rapidly expanding international trade. In a modern society, patent licensing is a widely accepted approach, viewed as a form of formal transaction. It allows for a licensee to implement the patented technology for future applications, and in return, pay royalties to a licensor for the potential value of the patents provided. Until recently, most patent licensing activities were face-to-face talks, however, due to complexities and uncertainty during the negotiation processes of a patent licensing transaction, asymmetric information between licensors and licensees exists. This can hinder a fare and optimal solution for licensing transactions. This research attempts to: (1) Design a comprehensive analysis framework for patent licensing, and study how the external environment and internal technical ability affect the licensing strategy during negotiations and rational decision-making in different scenarios; (2) Explore the orientations of Hofstede's five cultural dimensions with TKI conflict approaches to find out how the culture influences the choice of dispute resolving strategies in patent licensing; (3) Design a multi-agent negotiation system that emplo

英文关键词： patent licensing；Conflict resolution；decision-making model；multi-agent model；support system