网络社群嵌入性对众包式创新的作用机理研究

项目名称： 网络社群嵌入性对众包式创新的作用机理研究

项目编号： No.71502017

项目类型： 青年科学基金项目

立项/批准年度： 2016

项目学科： 管理科学

项目作者： 杨皎平

作者单位： 渤海大学

项目金额： 16.5万元

中文摘要： 众包式创新是大数据时代企业技术创新的一条可行且有效的途径，众包式创新的研究是电子商务环境下创新管理领域的一个前瞻性理论课题。鉴于网络社群所蕴含的巨大力量，众包创新平台嵌入网络社群将成为发展趋势，而当前的研究尚未充分关注网络社群嵌入性对众包式创新的影响。.项目采用实证分析、案例分析和博弈论等方法，在探索中国众包平台的网络社群嵌入结构特征、形成与演进机制的基础上，分别研究网络社群嵌入性对创新方案的产生、创新方案商品化和创新商品扩散化的影响机理，并提出相应的治理机制。.基本思路为：首先以本土的众包平台为样本，根据网络社群所蕴含的关系网络、认知网络、文化网络和传播网络等特点，开发网络社群嵌入性量表；然后从知识管理、组织学习和资源协同等方面寻求网络社群嵌入性对众包式创新各阶段的作用路径，开发和验证其中介效应和调节效应；最后将上述研究理论升华，建构网络社群嵌入性对众包式创新影响的理论，应用于实践。

中文关键词： 网络众包；网络社群；嵌入性；商业模式创新；开放式创新

英文摘要： In the era of big data，crowdsourcing innovation is a feasible and effective way for enterprises’ technological innovation. The research on crowdsourcing innovation is a forward-looking theoretical subject which is in innovation management field in e-commerce environmen. As online communities contain great power, crowdsourcing innovation platform embedding online communities will become a trend. Having an active and loyal community will be the key to the success of crowdsourcing project. While the current study has not yet been fully focus on the online communities embeddedness’s influence on crowdsourcing type innovation..In this project, the structure characteristics, the formation and evolution mechanism of online communities embeddedness for China's crowdsourcing platform will be explored firstly, on this basis, the mechanism of online communities embeddedness how to affect generation of innovative solutions and commercialization of innovative solutions and innovation product diffusion will be studied，at the same time, the corresponding management mechanism will be put forward. In these studies, the empirical analysis, case analysis and methods of game theory is used..The thinking of research as follows: first of all, online communities embeddedness scale is developed by analyzing relations network, cognitive network, cultural network and transmission network in the online communities with local crowdsourcing platform as samples，and then，in order to develop and validate relevant intermediary effect and moderating effect, the effect path of online communities embeddedness how to affect crowdsourcing innovation from knowledge management，organizational learning and resource synergy will be seeking, in the end, the theory that online communities embeddedness how to affect crowdsourcing innovation is constructed and applied.

英文关键词： crowdsourcing;online communities;embeddedness;business model innovation;open innovation