网络购物平台商品质量管控作用机理及其演进研究

项目名称： 网络购物平台商品质量管控作用机理及其演进研究

项目编号： No.71472111

项目类型： 面上项目

立项/批准年度： 2015

项目学科： 管理科学

项目作者： 温德成

作者单位： 山东大学

项目金额： 50万元

中文摘要： 近年来随着我国网络购物市场的持续高速发展，市场上流通的商品质量问题越来越突出，已成为制约行业进一步发展的重要瓶颈之一。网络购物平台作为网购系统的核心节点，担负着商品质量管控的核心主体责任。本项目聚焦于中国式网络购物情境下网络购物平台的商品质量管控研究，拟采取理论分析、扎根理论、演化博弈、多主体模拟仿真、种群动力学建模等前沿理论与方法，探析网络购物平台商品质量管控的作用机理、梳理商品质量管控的演进过程、揭示商品质量管控的演进规律、并预测商品质量管控的演进方向，从而达成有效指导我国网络购物平台的商品质量管控实践、推动网络购物市场商品质量整体提升的目的，并建立起该领域迄今为止较为系统的一个研究框架，填补该领域的研究空白。总而言之，本项目的创新之处体现在：首次全面、系统地研究网络购物平台商品质量管控；将扎根理论方法与网络购物大数据环境结合构建理论；综合多种方法揭示网络购物平台商品质量管控演进方向。

中文关键词： 网络购物；演化博弈；质量管理体系；商品质量管控；电子商务

英文摘要： The online shopping market in China has developed rapidly in recent years. At the same time, quality problems of product sold online have been increasingly prominent, which has turned into one of the most severe bottlenecks for the further development of the industry. As the core node of online shopping system, the online shopping platform takes the core responsibility for controlling product quality. This project focused on the research of product quality control for online shopping platform in China's online shopping environment. The frontier theory and methods, like the theoretical analysis, grounded theory, evolutionary game, multi agent simulation and the population dynamics modeling are scheduled to use. The main contents of this project include: firstly, analyzing the mechanism of the product quality control for online shopping platform, secondly, arranging the evolution process of product quality control, thirdly, revealing the evolution regulation of product quality control and predicting the evolution direction of product quality control. The research can be an effective guidance to the practice of product quality control in China's online shopping platform and an promotion to improve the product quality comprehensively in online shopping market. At the same time, a systematic research framework will be established to fills the research gap in this field. All in all, the innovation of the project are: it's the first comprehensive, systematic study of product quality control for Chinese online shopping platform; the big data environment of online shopping is combined with the grounded theory method to construct theory; a variety of methods are integrated to predict the evolution direction of product quality control in Chinese online shopping platform.

英文关键词： online shopping;evolving game;quality management system;product quality control;e-commerce