基于中间agent的电子市场双边多属性自动协商研究

项目名称： 基于中间agent的电子市场双边多属性自动协商研究

项目编号： No.71201050

项目类型： 青年科学基金项目

立项/批准年度： 2013

项目学科： 管理科学与工程

项目作者： 张林兰

作者单位： 湖北大学

项目金额： 22万元

中文摘要： 随着电子商务的快速发展，买卖双方通过电子市场使用Agent对商品的多个方面进行自动协商已越来越普遍。目前，相关研究大多数是基于协商双方交替出价的模式展开的。双方通过一个中间Agent进行同步出价这方面的研究还比较少，而已有的这方面的研究往往需要协商双方向中间Agent真实揭露各自的效用偏好，这一点在现实电子市场中很难保证。 本项目拟综合国内外自动协商研究成果，借鉴人工智能和博弈论领域相关理论知识，针对交替式出价模式固有的缺点，为双边多属性协商提出一个基于中间Agent的同步讨价还价协议；然后为协商双方构建非线性效用函数，在协商协议基础上通过理论分析给出最优的协商策略，以形成一个完整的双边多属性协商机制。本项研究不仅能丰富自动协商的研究方法和内容，而且可以为当前电子市场实现自动协商系统打下坚实的理论基础，有望为现实电子市场提供一种新型的议价方式。

中文关键词： 电子市场；双边协商；多属性；最优策略；中间agent

英文摘要： With the rapid development of electronic commerce, bilateral multi-issue negotiation takes place on electronically with the help of the automated agent has been more and more widespread. At present，the alternating-offer bargaining protocol is adopted in the most of works. There are few relative study about simultaneously offer through a mediation. But in these studies, both agents need to reveal their preferences to the Mediator agent which doesn't meet the need of actual electronic marketplace. This project integrates domestic and foreign research about automated negotiation, uses the related knowledge about artificial intelligence and game theory for reference, and aims at the insufficiency of the traditional alternating-offer pattern, then proposes a bilateral simultanous automated multi-issue bargaining protocol based on mediator agent. Next, based on the proposed multi-issue negotiation protocol and the non-linear utility functions of both agents, a bilateral simultanous automated multi-issue negotiation mechnism is proposed. This project can not only enrich the research method and the research content of automated negotiation,and can lay down the solide theoretical foundation for realizing an automated negotiation system in the current electronic marketplace. Further，this study is expected to provide a new

英文关键词： electronic marketplace；bilateral negotiation；multi-issue；optimal strategy；mediator-agent