基于演化博弈的区域旅游合作与冲突治理：以武陵山区为例

项目名称： 基于演化博弈的区域旅游合作与冲突治理：以武陵山区为例

项目编号： No.71463016

项目类型： 地区科学基金项目

立项/批准年度： 2015

项目学科： 管理科学

项目作者： 鲁明勇

作者单位： 吉首大学

项目金额： 35万元

中文摘要： 当前区域旅游发展过程中同类质资源恶性争夺、客源市场零负团费恶性竞争、欠发达地区景区与社区之间巨大发展落差等社会关注的焦点问题，不是偶然突发的，有着深层的原因和复杂演化过程。本项目基于旅游合作与竞争的空间关系，确定有旅游空间属性影响的适度函数，引入异质性主体旅游关系学习机制，构造演化博弈学习模型，用Matlab工具进行数值仿真实验，辅之以谱系图法、关系网络法等方法，对案例地武陵山旅游合作区进行真实数据实证，描述区域旅游合作与冲突的博弈参与方（政府、旅游企业、旅游者、社区居民）决策过程，揭示合作与冲突行为的动态演化规律及原因，并在演化均衡和参数分析中验证以往合作与冲突治理措施的有效性，探索新治理措施。这项研究既为博弈论发展提供空间演化分析新视角、新材料、新案例，丰富区域管理理论、旅游管理学和演化经济地理学，又为当前政府和人民普遍关心和迫切需要解决的旅游冲突寻求破解之策，有重要理论和现实意义。

中文关键词： 演化博弈；区域旅游；合作；冲突；治理

英文摘要： The focus problems including vicious competition of similar quality resources, zero or negative fare in tourist market and huge development gap between scenic and community social in underdeveloped areas are existing in the process of regional tourism development. These problems are not accidental and subject to initial conditions and process evolution. Based on the spatial relationship between tourism cooperation and competition, the project will determine the fitness function with the impact of tourism spatial attributes and introduce learning mechanism of regional tourism relations of heterogeneity mainbody to construct evolutionary game learning model. We will use Matlab to execute numerical simulation, and combine pedigree chart method, and relationship network method to empirically study Wuling Mountain tourism cooperation. Based on the empirical conclusion, this project will describe the decision-making process of game participants in regional tourism cooperation and conflict to reveal the dynamic evolutionary principals and underlying causes of cooperation and conflict behavior. Through evolutionary equilibrium analysis and parameter analysis, this project will verify the effectiveness of cooperation and conflict governance measures in the past, and explore new governance measures. This research can provide new perspective, new material and new case of space evolution analysis for the development of game theory, and enrich regional management theory, tourism management and evolutionary economic geography, but also can solute the problem of tourism conflict for the government.

英文关键词： Evolutionary Game;Regional Tourism;Cooperation;Conflict;Governance