Live streaming has become increasingly popular. Our study focuses on the emerging Chinese female audiences who send virtual gifts to young male streamers. We observe a reversed entertainer-viewer gender relationship. We aim to study why they watch young male streamers, why they send gifts, and their relationships with these streamers.
翻译:生命流越来越受欢迎。 我们的研究侧重于向年轻男性流水者发送虚拟礼物的新兴中国女性观众。 我们观察了一个反向的艺人-观众性别关系。 我们的目标是研究为什么他们看年轻男性流水者,为什么他们送礼物,以及他们与这些流水者的关系。