It is commonly claimed that the initial stages of any startup business are dominated by continuous, extended uncertainty, in an environment that has even been described as chaotic. Consequently, decisions are made in uncertain circumstances, so making the right decision is crucial to successful business. However, little currently exists in the way of empirical studies into this supposed uncertainty. In this paper, we study decision-making in early-stage software startups by means of a single, in-depth case study. Based on our data, we argue that software startups do not work in a chaotic environment, nor are they characterized by unique uncertainty unlike that experienced by other firms.
翻译：人们通常认为,任何新开办企业的初始阶段都以连续的、长期的不确定性为主,环境甚至被称为混乱,因此,决策是在不确定的情况下作出的,因此,作出正确的决定对于商业的成功至关重要,然而,目前对这种假定的不确定性进行经验性研究的方式很少。在本文中,我们通过单一的深入案例研究研究早期软件启动企业的决策。根据我们的数据,我们认为软件启动企业在混乱的环境中不起作用,与其他公司不同的是,它们具有独特的不确定性。
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