Mobile Data Service Adoption and Use from a Service Supply Perspective: An Empirical Investigation

The paper presents the findings of an empirical study of the views of a selection of mobile data service (MDS) supply chain participants about anticipated MDS customer requirements and expectations, and about the MDS environment. Applying an inductive thematic analysis approach, the study data are first represented as a thematic map; the thematic map is then used to formulate propositions that contribute an MDS supplier perspective to models investigating MDS customer adoption and use.