The evaluation of recommendation systems is a complex task. The offline and online evaluation metrics for recommender systems are ambiguous in their true objectives. The majority of recently published papers benchmark their methods using ill-posed offline evaluation methodology that often fails to predict true online performance. Because of this, the impact that academic research has on the industry is reduced. The aim of our research is to investigate and compare the online performance of offline evaluation metrics. We show that penalizing popular items and considering the time of transactions during the evaluation significantly improves our ability to choose the best recommendation model for a live recommender system. Our results, averaged over five large-size real-world live data procured from recommenders, aim to help the academic community to understand better offline evaluation and optimization criteria that are more relevant for real applications of recommender systems.
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