User-Centered Design (IX): A "User Experience 3.0" Paradigm Framework in the Intelligence Era

The field of user experience (UX) based on the design philosophy of "user-centered design" is moving towards the intelligence era. Still, the existing UX paradigm mainly aims at non-intelligent systems and lacks a systematic approach to UX for intelligent systems. Throughout the development of UX, the UX paradigm shows the evolution characteristics of the cross-technology era. At present, the intelligence era has put forward new demands on the UX paradigm. For this reason, this paper proposes a "UX 3.0" paradigm framework and the corresponding UX methodology system in the intelligence era. The "UX 3.0" paradigm framework includes five categories of UX methods: ecological experience, innovation-enabled experience, AI-enabled experience, human-AI interaction-based experience, and human-AI collaboration-based experience methods, each of which includes corresponding multiple UX paradigmatic orientations. The proposal of the "UX 3.0" paradigm helps improve the existing UX methods and provides methodological support for the research and application of UX in developing intelligent systems. Finally, this paper looks forward to future research and application of the "UX 3.0" paradigm.