Diffusion models with large-scale pre-training have achieved significant success in the field of visual content generation, particularly exemplified by Diffusion Transformers (DiT). However, DiT models have faced challenges with scalability and quadratic complexity efficiency. In this paper, we aim to leverage the long sequence modeling capability of Gated Linear Attention (GLA) Transformers, expanding its applicability to diffusion models. We introduce Diffusion Gated Linear Attention Transformers (DiG), a simple, adoptable solution with minimal parameter overhead, following the DiT design, but offering superior efficiency and effectiveness. In addition to better performance than DiT, DiG-S/2 exhibits $2.5\times$ higher training speed than DiT-S/2 and saves $75.7\%$ GPU memory at a resolution of $1792 \times 1792$. Moreover, we analyze the scalability of DiG across a variety of computational complexity. DiG models, with increased depth/width or augmentation of input tokens, consistently exhibit decreasing FID. We further compare DiG with other subquadratic-time diffusion models. With the same model size, DiG-XL/2 is $4.2\times$ faster than the recent Mamba-based diffusion model at a $1024$ resolution, and is $1.8\times$ faster than DiT with CUDA-optimized FlashAttention-2 under the $2048$ resolution. All these results demonstrate its superior efficiency among the latest diffusion models. Code is released at https://github.com/hustvl/DiG.
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