The present work is part of a research line seeking to uncover the mysteries of what lies behind people's musical preferences in order to provide better music recommendations. More specifically, it takes the angle of personal values. Personal values are what we as people strive for, and are a popular tool in marketing research to understand customer preferences for certain types of product. Therefore, it makes sense to explore their usefulness in the music domain. Based on a previous qualitative work using the Means-End theory, we designed a survey in an attempt to more quantitatively approach the relationship between personal values and musical preferences. We support our approach with a simulation study as a tool to improve the experimental procedure and decisions.
翻译：目前的工作是一个研究系列的一部分,旨在揭示人们乐于音乐爱好背后的奥秘,以便提供更好的音乐建议。更具体地说,它从个人价值观的角度出发。个人价值观是我们作为人所努力追求的,也是为了解某些种类产品的客户偏好而进行营销研究的流行工具。因此,探讨它们在音乐领域的用处是有道理的。根据以前使用“手段-结果”理论进行的定性工作,我们设计了一项调查,目的是从数量上更全面地处理个人价值观与音乐偏好之间的关系。我们支持以模拟研究作为改进实验程序和决定的工具。
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