The diffusion of innovations theory has been studied for years. Previous research efforts mainly focus on key elements, adopter categories, and the process of innovation diffusion. However, most of them only consider single innovations. With the development of modern technology, recurrent innovations gradually come into vogue. In order to reveal the characteristics of recurrent innovations, we present the first large-scale analysis of the adoption of recurrent innovations in the context of mobile app updates. Our analysis reveals the adoption behavior and new adopter categories of recurrent innovations as well as the features that have impact on the process of adoption.
翻译:对创新理论的传播进行了多年的研究,以往的研究工作主要侧重于关键要素、采用者类别和创新推广过程,但大多数只考虑单一创新。随着现代技术的发展,反复出现的创新逐渐进入了流行状态。为了揭示反复出现的创新的特征,我们首次在移动应用程序更新的背景下对采用反复出现的创新进行了大规模分析。我们的分析揭示了反复出现的创新的采纳行为和新采用者类别以及影响采纳过程的特点。