An End-to-End Solution for Enabling Urban Cyclability: The Bike2Work Experience

Mobility plays a fundamental role in modern cities. How citizens experience the city, access its core services, and participate in city life, strongly depends on its mobility organization and efficiency. The challenges that municipalities face are very ambitious: on the one hand, administrators must guarantee their citizens the right to mobility and to easily access local services; on the other hand, they need to minimize the economic, social, and environmental costs of the mobility system. Municipalities are increasingly facing problems of traffic congestion, road safety, energy dependency and air pollution, and therefore encouraging a shift towards sustainable mobility habits based on active mobility is of central importance. Active modes, such as cycling, should be particularly encouraged, especially for local recurrent journeys (i.e., home-to-school, home-to-work). In this context, addressing and mitigating commuter-generated traffic requires engaging public and private stakeholders through innovative and collaborative approaches that focus not only on supply (e.g., roads and vehicles) but also on transportation demand management. In this paper, we propose an end-to-end solution for enabling urban cyclability. It supports the companies' Mobility Managers (MMs) acting on the promotion of active mobility for home-to-work commuting, helps the city administrators to understand the needed urban planning interventions, and motivates the citizens to sustainable mobility. To evaluate the effectiveness of the proposed solution we developed two analyses: the first to accurately analyze the user experience and any behaviour change related to the BIKE2WORK initiative, and the second to demonstrate how exploiting the collected data we can inform and possible guide the involved municipality (i.e., Ferrara, a city in Northern Italy) in improving the urban cyclability.