互联网环境下新创企业创业导向的生成机理及演化研究

项目名称： 互联网环境下新创企业创业导向的生成机理及演化研究

项目编号： No.71502022

项目类型： 青年科学基金项目

立项/批准年度： 2016

项目学科： 管理科学

项目作者： 邢蕊

作者单位： 大连理工大学

项目金额： 16.5万元

中文摘要： 创新型创业活动是开启中国经济增长新引擎、加快中国经济战略转型的先导力量。创业导向是一种以创新驱动为核心的决策模式，促进新创企业高水平创业导向的生成，是解决当前我国创新型创业活动不足的有效途径。然而，现有研究对创业导向的生成机理缺乏系统研究，对生成情境的独特性关注不够。.本项目从创业认知层面切入，在互联网环境下审视新创企业创业导向的生成及演化问题。基于认知心理学理论、行为决策理论和创业导向等相关研究，综合运用元分析法、案例研究、实证研究和纵向研究等方法，阐明创业导向的本质，刻画互联网环境下创业导向生成的机会情境；剖析创业认知基础、机会认知模式、商业机会特征及其匹配关系对创业导向的复杂影响作用，揭示互联网环境下新创企业创业导向的生成机理；从动态视角提炼与互联网环境下商业机会特征相匹配的创业导向的演化模式。本项目旨在推进创业导向相关理论发展，并为新创企业和政府部门促进创新创业活动提供理论指导。

中文关键词： 创业导向；创业认知；生成机理；演化模式；互联网环境

英文摘要： Innovative entrepreneurial activity is the leading power which unlocks the new engine of economic growth, and promotes the strategic transformation of economy in China. Entrepreneurial orientation is a decision mode taking innovation driving as the core, and generating actively high-level entrepreneurial orientation of start-ups is the effective approach to solve sleepy innovative entrepreneurial activity in our country. However, there are a lack of systematic research on generation mechanism of entrepreneurial orientation and a lack of attention on unique of generation situation in current literature. .This study cut in from the prospective of entrepreneurial cognition, inspecting the generation and evolution of entrepreneurial orientation in star-ups among international network. Based on behavioral decision theory, cognitive psychological theories, regulatory focus theory, imprinting theory, and researches on entrepreneurial orientation, as well as meta analysis, case study, empirical study, and longitudinal study, this study clarifies the nature of entrepreneurial orientation, and describes the opportunity situation of entrepreneurial orientation among international network; analyzes the complicated influence of the base of entrepreneurial cognition, the mode of opportunity cognition, the characters of business opportunities and matching to entrepreneurial orientation, reveals the generation mechanism of entrepreneurial orientation in start-ups among international network; and extracts evolution mode of entrepreneurial orientation which matches the business opportunities among international networks in dynamic perspective. This study aims at promoting the development of entrepreneurial orientation theories, and at providing theoretical directions on innovative entrepreneurial activities for both start-ups and governance.

英文关键词： entrepreneurial orientation;entrepreneurial cognition;generation mechanism ;evolution mode ; internet environment