面向汽车造型的产品设计DNA本体建模与应用研究

项目名称： 面向汽车造型的产品设计DNA本体建模与应用研究

项目编号： No.51505251

项目类型： 青年科学基金项目

立项/批准年度： 2016

项目学科： 机械、仪表工业

项目作者： 卢兆麟

作者单位： 清华大学

项目金额： 7万元

中文摘要： 当前我国自主企业在汽车造型上，尚未形成完整的原创设计能力，不同程度地存在着模仿抄袭、或是依赖外方设计的问题。因此，亟需形成特色鲜明的家族式造型风格，以提升产品竞争力与品牌识别度。基于此目的，本项目将产品设计DNA方法迁移至汽车造型领域，提出汽车造型设计DNA概念，利用电生理测量与用户角色建立的研究方法，获取时间序列下完整的汽车造型设计DNA用户感性认知规律，以建立汽车造型语义与用户认知意象之间的数理关系；基于骨架法人工构建本体模型，研究汽车造型设计DNA研究领域内存在的对象、概念及其实体以及彼此之间的关系，形成明确的形式化规范说明，以实现知识的通用和共享；借助实例推理的知识重用方法，对设计问题进行清晰描述，研究汽车造型设计DNA的知识主动推送，并以特征线为主要手段，实现汽车造型设计DNA的生成与衍化。最终研究成果将为自主汽车企业构建自身产品族提供理论参考与方法支持。

中文关键词： 汽车造型；产品设计DNA；本体建模；认知机制；应用方法

英文摘要： Nowadays China's own independant companies had not yet the complete original design capacity, then that leads to main two problems including the plagiarism and the dependent of foreign design. In order to change this situation, the family distinctive styling is urgently needed to improve product competitiveness and brand recognition. For this purpose, design DNA is introduced into automotive styling in this funding project, and the main research includes: Law of complete user perception to design DNA under timeline will be acquired based on electrophysiological measurements and role establishment. Further the mathematical relationship between automotive styling and user imagery will be described; Objects, concepts, other entities and the relationships between them in design DNA for automobile styling will be explored based on ontology construction via skeletal methodology to form a clear formal specification and achieve universal and sharing of knowledge; Reuse and initiative push of knowledge of design DNA for automotive will be studied on based on case-based reasoning, then method of generation and deriving of design DNA will be developed via characteristic line. This research will provide a theoretical guide and technical support to help China independent enterprise to build their own product family.

英文关键词： Auto Styling；Design DNA；Ontology Modelling；Cognition Mechnisim；Application Method