基于客户环境偏好的企业绿色供应链管理决策模型与方法研究

项目名称： 基于客户环境偏好的企业绿色供应链管理决策模型与方法研究

项目编号： No.71472021

项目类型： 面上项目

立项/批准年度： 2015

项目学科： 管理科学

项目作者： 朱庆华

作者单位： 上海交通大学

项目金额： 65万元

中文摘要： 针对客户环境偏好对企业开展环境实践的根本性作用，综合应用统计分析、数学建模和案例研究，基于客户环境偏好建立企业绿色供应链管理绩效实现和实践选择的决策模型与方法。在现有零散分析的基础上，通过大样本的聚类分析和/或小样本的Q方法分析，识别基于环境偏好的客户类型、特点与分布；剖析不同类型环境偏好客户特点（如绿色妥协度、绿色信任度），开发企业绿色供应链管理的收益函数，进一步建立绩效提升决策模型；剖析客户环境偏好的内涵及变化趋势，建立企业-客户-政府等博弈和系统动力学模型，提出企业绿色供应链管理实践选择决策方法。拟解决的关键科学问题：设计客户环境偏好题项；建立基于环境偏好客户类型的企业绿色供应链管理收益函数；提出满足客户环境偏好绿色供应链管理实践选择决策方法。预期为企业有针对地开展绿色供应链管理以适应客户环境偏好及发展趋势提供决策支持，有利于企业通过绿色供应链管理实现经济绩效提升。

中文关键词： 绿色供应链管理；客户环境偏好；决策模型

英文摘要： According to the fundamental effect of consumer environmental preference on promoting companies to implement environmental practices, this proposed project plans to comprehensively apply statistic analysis, mathematical modelling and case studies to develop decision models and methods on performance realization and practices selection of green supply chain management (GSCM) based on customer environmental preference. Starting from the existing scattered analysis, this project will identify environmental preference-based customer types, characteristics and distribution through cluster analysis with a large sample and/or Q-method analysis with a small sample. It will explore customer characteristics such as those on green compromise degree and green trust degree in different clusters, and then it will develop GSCM payoff functions and further establish decision models for performance improvement. It will explore contents and the change trend of customer environmental preference to establish company-customer-government game and system dynamics models, and thus put forward decision methods for GSCM practices selection. The key research questions this project will try to solve include: designing items on customer environmental preference; developing GSCM payoff functions based on clusters of customers with different environmental preference; developing decision methods for GSCM practices selection satisfying customer environmental preference. It is expected to provide decision support for companies to implement specific GSCM practices that can fit customer environmental preference and the changing trend, which can benefit companies to improve economic performance through GSCM implementation.

英文关键词： green supply chain;customer environmental preference;decision models