Cohort analysis is a pervasive activity in web analytics. One divides users into groups according to specific criteria and tracks their behavior over time. Despite its extensive use, academic circles do not discuss cohort analysis to evaluate user behavior online. This work introduces an unsupervised non-parametric approach to group Internet users based on their activities. In comparison, canonical methods in marketing and engineering-based techniques underperform. COHORTNEY is the first machine learning-based cohort analysis algorithm with a robust theoretical explanation.
翻译：科霍特分析是网络分析中的一项普遍活动。 一个根据具体标准将用户分成若干组,并跟踪他们一段时间内的行为。 尽管使用范围很广,但学术界并不讨论群集分析来评估用户在线行为。 这项工作根据他们的活动,对集体互联网用户采用了一种不受监督的非参数性方法。 相比之下,营销和工程技术的粗金刚石方法表现不佳。 COHORTNEY是第一种基于机器学习的群集分析算法,具有有力的理论解释。
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