A probabilistic tree model to analyze fuzzy rating data

In this contribution we provide initial findings to the problem of modeling fuzzy rating responses in a traditional probabilistic context. In particular, we study a probabilistic tree model with the aim of representing the stage-wise mechanisms of direct fuzzy rating scales. A Multinomial model coupled with a mixture of Binomial distributions is adopted to model the parameters of LR-type fuzzy responses whereas a binary decision tree is used for the stage-wise rating mechanism. Parameter estimation is performed via marginal maximum likelihood approach whereas the characteristics of the proposed model are evaluated by means of an application to a real dataset.