We propose FocusCLIP, integrating subject-level guidance--a specialized mechanism for target-specific supervision--into the CLIP framework for improved zero-shot transfer on human-centric tasks. Our novel contributions enhance CLIP on both the vision and text sides. On the vision side, we incorporate ROI heatmaps emulating human visual attention mechanisms to emphasize subject-relevant image regions. On the text side, we introduce human pose descriptions to provide rich contextual information. For human-centric tasks, FocusCLIP is trained with images from the MPII Human Pose dataset. The proposed approach surpassed CLIP by an average of 8.61% across five previously unseen datasets covering three human-centric tasks. FocusCLIP achieved an average accuracy of 33.65% compared to 25.04% by CLIP. We observed a 3.98% improvement in activity recognition, a 14.78% improvement in age classification, and a 7.06% improvement in emotion recognition. Moreover, using our proposed single-shot LLM prompting strategy, we release a high-quality MPII Pose Descriptions dataset to encourage further research in multimodal learning for human-centric tasks. Furthermore, we also demonstrate the effectiveness of our subject-level supervision on non-human-centric tasks. FocusCLIP shows a 2.47% improvement over CLIP in zero-shot bird classification using the CUB dataset. Our findings emphasize the potential of integrating subject-level guidance with general pretraining methods for enhanced downstream performance.
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