Live-streaming, as an emerging media enabling real-time interaction between authors and users, has attracted significant attention. Unlike the stable playback time of traditional TV live or the fixed content of short video, live-streaming, due to the dynamics of content and time, poses higher requirements for the recommendation algorithm of the platform - understanding the ever-changing content in real time and push it to users at the appropriate moment. Through analysis, we find that users have a better experience and express more positive behaviors during highlight moments of the live-streaming. Furthermore, since the model lacks access to future content during recommendation, yet user engagement depends on how well subsequent content aligns with their interests, an intuitive solution is to predict future live-streaming content. Therefore, we perform semantic quantization on live-streaming segments to obtain Semantic ids (Sid), encode the historical Sid sequence to capture the author's characteristics, and model Sid evolution trend to enable foresight prediction of future content. This foresight enhances the ranking model through refined features. Extensive offline and online experiments demonstrate the effectiveness of our method.
翻译:直播作为一种新兴媒体,实现了作者与用户之间的实时互动,已引起广泛关注。与传统电视直播的稳定播放时间或短视频的固定内容不同,直播因其内容与时间的动态性,对平台的推荐算法提出了更高要求——需要实时理解不断变化的内容,并在适当时刻将其推送给用户。通过分析,我们发现用户在直播的高光时刻拥有更好的体验并表现出更积极的行为。此外,由于模型在推荐时无法获取未来内容,而用户参与度取决于后续内容与其兴趣的匹配程度,一种直观的解决方案是预测未来的直播内容。因此,我们对直播片段进行语义量化以获得语义标识符(Sid),编码历史Sid序列以捕捉作者特征,并建模Sid演化趋势以实现对未来内容的前瞻性预测。这种前瞻性通过精细化特征增强了排序模型。大量的离线和在线实验验证了我们方法的有效性。