This exploratory study highlights the significant threats of social media polarization and weaponization in Ethiopia, analyzing the Northern Ethiopia (Tigray) War (November 2020 to November 2022) as a case study. It further uncovers the lack of effective digital peacebuilding initiatives. These issues particularly impact women, who bear a disproportionate burden in the armed conflict. These repercussions extend beyond the digital sphere, affecting women's socio-economic conditions, safety, and well-being. This reality was starkly evident during the war, where women faced gender-based and sexual violence. The research findings disclose the interface between social media polarization, conflict, and gender based violence. It also reveals the marginalization of women's voice in peacebuilding initiatives. This marginalization in peacebuilding efforts can be attributed to hostile online environments, the digital divide, cultural and societal norms, as well as top-down peace initiatives. The study highlights substantial gaps in leveraging digital media for sustainable peace and empowering women's participation. The unregulated landscape of social media in Ethiopia exacerbates these problems, necessitating heightened demands for accountability, especially from major social media platforms. The study recommends enhanced moderation and ethical considerations in algorithmic design gains traction, underlining the urgency for transparent and responsible social media frameworks. It is also recommended that digital peacebuilding initiatives should adopt a gender-sensitive and inclusive approach to address these complexities effectively and sustainably.
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