Diagnosing Data from ICTs to Provide Focused Assistance in Agricultural Adoptions

In the last two decades, ICTs have played a pivotal role in empowering rural populations in India by making knowledge more accessible. Digital Green (DG) is one such ICT that employs a participatory approach with smallholder farmers to produce instructional videos that encompass content specific to them. With help of human mediators, they disseminate these videos using projectors to improve the adoption of agricultural practices. DG's web-based data tracker stores attendance and adoption logs of millions of farmers, videos screened and their demographic information. We leverage this data for a period of ten years between 2010-2020 across five states in India and use it to conduct a holistic evaluation of the ICT. First, we find disparities in adoption rates of farmers, following which we use statistical tests to identify different factors that lead to these disparities and gender-based inequalities. Second, to provide assistance to farmers facing challenges, we model the adoption of practices from a video as a prediction problem and experiment with different model architectures. Our classifier achieves accuracies ranging from 79% to 90% across the five states, demonstrating its potential for assisting future ethnographic investigations. Third, we use SHAP values in conjunction with our model for explaining the impact of various network, content and demographic features on adoption. Our research finds that farmers greatly benefit from past adopters of a video from their group and village. We also discover that videos with a low content-specificity benefit some farmers more than others. Next, we highlight the implications of our findings by translating them into recommendations for community building, revisiting participatory approach and mitigating inequalities. We conclude with a discussion on how our work can assist future investigations into the lived experiences of farmers.