互联时代C2M高适应性供应链管理的若干关键问题研究

项目名称： 互联时代C2M高适应性供应链管理的若干关键问题研究

项目编号： No.71472069

项目类型： 面上项目

立项/批准年度： 2015

项目学科： 管理科学

项目作者： 马士华

作者单位： 华中科技大学

项目金额： 63万元

中文摘要： 互联时代改变了消费者原有的消费模式。方便、快捷、便宜、个性化已成为新的消费潮流，而传统的供应链管理模式很难适应互联时代新的市场需求。为此，本项目针对互联时代新的消费者需求及企业管理模式变革的情境，提出了以C2M运作模式为基础的高适应性供应链管理的若干关键问题研究的课题。首先，拟通过企业实际调研和消费者购买体验分析，找出获取C2M模式下需求数据的手段与方法，总结动态消费行为和异质性消费需求的特征，发现新的供应链驱动机制；其次，研究面向C2M的生产经营决策机制，建立一套针对零散的、异质性消费者订单的供应链运营组织和末端配送方案；最后，从供应链协同管理理论出发，揭示基于C2M的高适应性供应链运作原理，并建立起基于Pooling System的、以订单池和配送池为实施主体的C2M高适应供应链的实施模式。本研究将在理论上充实供应链管理理论研究，在实践上指导C2M运作，为迈向新一代供应链管理提供支持。

中文关键词： 供应链管理；运营管理；物流系统优化；电子商务

英文摘要： The Internet era has changed the original customers' consumption patterns. Convenience, speediness, cheapness, and personality have become the current main features of consumption trend. However, it is difficult for the traditional supply chain management (SCM) to adapt to new market requirements in the Internet era. Therefore, based on the situation that new customer demand appears and enterprise management needs an urgent change in the Internet era, this project proposes several key research issues for the SCM with high adaptability under customer-to-manufacturer (C2M). First, by the survey of business practices and the analysis of consumer purchase experiences, we try to find methods to obtain demand data under C2M, summarize dynamic customer behaviors and heterogeneous characteristics of consumer demand, and explore the new driving mechanism for the supply chain. Second, our research will study the production and management decisions under C2M environment, and establish a supply chain operations organization and an extremity distribution program to deal with fragmented and heterogeneous consumer orders. Finally, based on the supply chain collaborative management theory, we will reveal the principle of the highly adaptable operations of the supply chain under C2M. And based on the Pooling System, we will establish the implementation way for the C2M supply chain with high adaptability that consists of an order pool and a distribution pool. This study will enrich the theory of SCM, guide C2M's practical operations, and provide theoretical support for the manufacturing enterprises to create a new generation of SCM in the Internet era.

英文关键词： Supply Chain Management;Operations Management;Logistics System Optimization;Electronic Business