基于物联网的闭环产品服务链契约优化及应用研究

项目名称： 基于物联网的闭环产品服务链契约优化及应用研究

项目编号： No.71272015

项目类型： 面上项目

立项/批准年度： 2013

项目学科： 管理科学

项目作者： 谢家平

作者单位： 上海财经大学

项目金额： 54万元

中文摘要： 回收再制造实践需要更新商业模式，以在提供产品或服务过程中从根源减少资源消耗。闭环产品服务链系统变革了传统的商业模式，把制造商对产品的专业知识延伸到产品功能实现和回收再制造的全过程，统筹考虑产品全生命周期的经济效益和环境效益的价值创造。针对国内外对闭环产品服务链协调机制的研究尚处初期的现状，本课题拟运用价值链和供应链理论，进行闭环产品服务链的价值分析，理清其关键脉络，构建闭环产品服务链系统契约协调的理论框架；借助物联网提供可视化技术保障，运用组织理论和契约理论，分别就产品销售型、产品租赁型和运行效用型的闭环产品服务链系统的契约优化展开建模研究，探讨它们各自适用的契约类型，并进行契约参数优化；针对不同政策激励情景，通过模型模拟运算，以期为企业实践提供可操作方向，也为政府提供政策建议；依据所建的契约优化模型，以工程机械等行业为例，采用系统仿真与动态优化方法，对模型和结论进行案例应用验证。

中文关键词： 产品服务链；闭环供应链；契约优化；环境价值链；物联网

英文摘要： The practice of recycling and remanufacturing needs a business model which can essentially reduce the resource consumption during the process of offering products or services. With the innovation of business model, closed-loop product service chain extends professional knowledge possessed by manufacturer in production process to the whole life cycle process including product function realization and waste recycling and induces supplier to consider the environmental and economical effectiveness of product in the whole product life cycle. The research on coordination of closed-loop product service chain is on intial phase.This project will focused on the following four aspects: First, value proposition of closed-loop product service chain will be analyzed by employing value chain and supply chain theories.Based on the value prosition, contract coordination framework of closed-loop product service chain will be established. Then, based on the visibility provided by internet of things and contract theories, contract coordination model will be established for selling oriented, renting oriented, utilizing oriented closed-loop product service chain, and the model parameters will be optimized. Next, based on the government green incentive, the contract coordination model will be extended and optimized. So the enterpris

英文关键词： Product Sevice Chain；Closed-loop Supply Chain；Contract Optimazition；Environmental Value Chain；Internet of Things