项目名称: 面向个人用户的云服务采纳及其隐私信息保障研究
项目编号: No.71201011
项目类型: 青年科学基金项目
立项/批准年度: 2013
项目学科: 管理科学与工程
项目作者: 潘煜
作者单位: 北京邮电大学
项目金额: 19万元
中文摘要: 云计算是继大型计算机、个人计算机及互联网之后的第四次信息技术革命,它将带来电子商务企业对用户服务模式的根本性变革。本研究围绕目前我国云服务提供商面临的挑战性问题,以面向个人用户的云服务需求、云服务采纳及云服务用户隐私信息保障为主线展开研究,借助于管理信息系统、电子商务及消费者行为学等相关领域理论,采用问卷调查、案例研究、实验研究等研究方法,结合已建立的个人用户云服务提供商案例库,建立个人用户的云服务需求与提供匹配模型,研究基于生活方式的个人用户云服务采纳意愿影响因素,以及研究不同的云服务隐私信息安全保障措施对用户安全感知的影响作用,从而设计面向不同生活方式个人用户的云服务推广策略、设计有效的个人用户隐私信息安全机制与策略,最终推动个人用户云服务采纳和扩散。本项目研究属于云计算服务领域的基础研究,具有积极的学术意义。同时,为我国云服务提供商的推广活动提供了新的方法和思路。
中文关键词: 个人用户;云服务;服务采纳;隐私保护;网络生活方式
英文摘要: Cloud computing is the fourth information technology revolution after the development of mainframe computers, personal computers and Internet, which will lead the essential innovation for users' service model. Aiming at the challenging problems of cloud-service providers at current stage, the research is extended along the clue of cloud-service requirements, cloud-service adoption and users' privacy information protection for individual users. The research mainly applies the methodology of survey study, case study and experimental study and takes use of the academic theories from MIS, electronic commerce and consumer behavior science. With the basis of building the case database for individual users' cloud-service, the matching model between cloud-service demand and supply for individual users is set up, the influencing factors of individuals adoption are explored with the view of individual lifestyles, the influencing roles of different protection countermeasures on users' privacy information cercerns are discussed. Based on the research results, the promotion tactics of cloud-service aiming at different individual lifestyles are design and effective privacy information protection mechanism and policies also are design which must improve the adoption and diffusion of individual cloud-service. The project belong
英文关键词: individual user;cloud service;service adoption;privacy protection;online lifestyle