医疗健康网站信息可信度与质量控制研究

项目名称： 医疗健康网站信息可信度与质量控制研究

项目编号： No.71473260

项目类型： 面上项目

立项/批准年度： 2015

项目学科： 管理科学

项目作者： 周晓英

作者单位： 中国人民大学

项目金额： 59万元

中文摘要： 因特网改变了人们与医疗健康信息的交互方式，作为因特网上使用量最大而误用滥用后果最为严重的信息类型，医疗健康信息最需要高质量的保障。本课题研究以信息可信度的判定和提升为核心的医疗健康网站质量控制机理、机制和策略，探索建立新媒体条件下医疗健康网站信息可信度和质量控制的基本原理，发现其信息可信度和信息质量的影响因素及其作用机理，分析信息可信度考察模型、建设标准和质量控制机制，提出判定和提升医疗健康网站信息可信度的质量控制方案和措施。项目将借鉴国际先进经验、立足中国实际，期望通过研究科学理论支撑的、医疗健康网站质量控制的综合治理方案，为决策管理部门提供管理制度和手段、为网站建设者提供标准和指南、为用户提供识别和过滤低可信度的工具、为第三方机构和社会提供参与管理控制活动的方式和方法。项目的研究有助于提升我国医疗健康网站可信度建设理念的社会认知，促进我国医疗健康网站质量水平的提高。

中文关键词： 医疗健康网站；可信度；信息质量；质量控制

英文摘要： The way people interact with medical and health information has been changed by means of the Internet. As the most used information type on the Internet, the medical and health information whose misuse and abuse will result in the most serious consequences need most high quality assurance. This project will research on the principle, the mechanism and the strategies of quality control for the medical and health websites that focus on determining and advancing the information credibility; explore to build the basic principal of the information credibility and the quality control of the medical and health websites under the conditions of the new media; discover the influencing factors and their function mechanism of the information credibility and its quality; analyze the examination model, construction standards of the information credibility and the mechanism of the quality control; propose the schemes and measures of the quality control to determine and advance the information credibility of medical and health websites. This project will base on the actual situation in China and learn from advanced international experience. By means of researching the comprehensive solution of quality control for medical and health websites with scientific theory supported, the project is expected to provide management systems and approaches for decision-making and management sections, standards and guidelines for website builders, tools that can identify and filter low credibility information for users, and ways and means to participate in the management control activities for the third-party organization and the society. This project will contribute to promoting the social recognition of credibility construction concept of Chinese medical and health websites, and boosting the quality of the Chinese medical treatment and health websites.

英文关键词： Medical and health website;Credibilty;Information quality;Quality control