Modern E-commerce websites contain heterogeneous sources of information, such as numerical ratings, textual reviews and images. These information can be utilized to assist recommendation. Through textual reviews, a user explicitly express her affinity towards the item. Previous researchers found that by using the information extracted from these reviews, we can better profile the users' explicit preferences as well as the item features, leading to the improvement of recommendation performance. However, most of the previous algorithms were only utilizing the review information for explicit-feedback problem i.e. rating prediction, and when it comes to implicit-feedback ranking problem such as top-N recommendation, the usage of review information has not been fully explored. Seeing this gap, in this work, we investigate the effectiveness of textual review information for top-N recommendation under E-commerce settings. We adapt several SOTA review-based rating prediction models for top-N recommendation tasks and compare them to existing top-N recommendation models from both performance and efficiency. We find that models utilizing only review information can not achieve better performances than vanilla implicit-feedback matrix factorization method. When utilizing review information as a regularizer or auxiliary information, the performance of implicit-feedback matrix factorization method can be further improved. However, the optimal model structure to utilize textual reviews for E-commerce top-N recommendation is yet to be determined.
翻译:现代电子商务网站包含各种不同的信息来源,如数字评级、文本审查和图像。这些信息可用于帮助提出建议。通过文本审查,用户明确表达她与该项目的亲近性。以前的研究人员发现,通过使用这些审查所提取的信息,我们可以更好地描述用户的明确偏好以及项目特征,从而改进建议绩效。然而,大多数以前的算法只是利用审查信息解决明确反馈问题,即评级预测,当涉及头等建议等隐含反馈排名问题时,审查信息的使用情况尚未得到充分探讨。在这项工作中,我们调查了电子商务环境中对头等建议进行文字审查信息的有效性。我们为上等建议任务调整了基于SOTA的评级预测模型,并将这些模型与现有的头等建议模式(即评级预测)相比,从业绩和效率两方面进行比较。我们发现,仅使用审查信息的模式不能取得比头等隐含反馈的矩阵化方法更好的业绩。在利用审查信息作为定期化或辅助性信息时,在电子商务环境下,可进一步使用基于隐含要素的模型。