This research investigates how people engage with data visualizations when commenting on the social platform Reddit. There has been considerable research on collaborative sensemaking with visualizations and the personal relation of people with data. Yet, little is known about how public audiences without specific expertise and shared incentives openly express their thoughts, feelings, and insights in response to data visualizations. Motivated by the extensive social exchange around visualizations in online communities, this research examines characteristics and motivations of people's reactions to posts featuring visualizations. Following a Grounded Theory approach, we study 475 reactions from the /r/dataisbeautiful community, identify ten distinguishable reaction types, and consider their contribution to the discourse. A follow-up survey with 168 Reddit users clarified their intentions to react. Our results help understand the role of personal perspectives on data and inform future interfaces that integrate audience reactions into visualizations to foster a public discourse about data.
翻译:这项研究调查了人们在评论社会平台Reddit时如何使用数据直观化。对于合作用直观化感知以及人们与数据的个人关系进行了大量研究。然而,对于公众受众如何在没有特定专门知识和共同激励的情况下公开表达自己的想法、感觉和见解,以回应数据直观化,人们对此知之甚少。在围绕在线社群的直观化进行广泛的社会交流的推动下,这一研究审视了人们对以直观化为特征的文章的反应的特征和动机。根据一种基础理论方法,我们研究了来自/r/dataisbeautiful 社区的475次反应,确定了十种可辨别的反应类型,并考虑了他们对讨论的贡献。对168个Reddit用户的后续调查澄清了他们的反应意图。我们的结果有助于理解个人对数据的看法的作用,并告知未来界面,将受众的反应纳入视觉化,以促进公众讨论数据。