In the evolving landscape of computer vision (CV) technologies, the automatic detection and interpretation of gender and emotion in images is a critical area of study. This paper investigates social biases in CV models, emphasizing the limitations of traditional evaluation metrics such as precision, recall, and accuracy. These metrics often fall short in capturing the complexities of gender and emotion, which are fluid and culturally nuanced constructs. Our study proposes a sociotechnical framework for evaluating CV models, incorporating both technical performance measures and considerations of social fairness. Using a dataset of 5,570 images related to vaccination and climate change, we empirically compared the performance of various CV models, including traditional models like DeepFace and FER, and generative models like GPT-4 Vision. Our analysis involved manually validating the gender and emotional expressions in a subset of images to serve as benchmarks. Our findings reveal that while GPT-4 Vision outperforms other models in technical accuracy for gender classification, it exhibits discriminatory biases, particularly in response to transgender and non-binary personas. Furthermore, the model's emotion detection skew heavily towards positive emotions, with a notable bias towards associating female images with happiness, especially when prompted by male personas. These findings underscore the necessity of developing more comprehensive evaluation criteria that address both validity and discriminatory biases in CV models. Our proposed framework provides guidelines for researchers to critically assess CV tools, ensuring their application in communication research is both ethical and effective. The significant contribution of this study lies in its emphasis on a sociotechnical approach, advocating for CV technologies that support social good and mitigate biases rather than perpetuate them.
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